Director of Paid Media

📋 Description

• Define near and long-term paid media strategy to hit subscriber goals.
• Plan and execute UK media channel strategy across Paid Media, Affiliates & Referrals.
• Lead in-house team of three; forecast budgets, ROI, and CAC.
• Deliver CAC and subscription forecasts with ongoing re-planning and reporting.
• Identify and scale new media channels (CTV, Addressable TV, Programmatic).
• Partner with Data, Integrated Marketing and Creative teams for cohesive journeys.

🎯 Requirements

• Proven experience driving subscriber growth in a D2C subscription business.
• Experience setting short and long-term media strategies and delivering KPIs.
• Experience managing budgets, balancing demands, and ensuring ROI.
• Experience planning, testing and scaling media channel strategies.
• Expert knowledge of core digital channels: TV, Google PPC/YouTube, Meta, Programmatic.
• Extensive experience with Google, Meta, TikTok Paid Media campaigns.

🎁 Benefits

• Workplace pension plan
• 33 days holiday including public holidays
• GoFlex: work from home, office, or mix
• Your Birthday Day off
• 25 days annual leave plus 8 UK bank holidays
• Excellent induction and ongoing learning & development