Related skills
hubspot bigquery segment snowflake sqlπ Description
- Own end-to-end MarTech stack across channels (acquisition, lifecycle, analytics)
- Lead marketing data strategy: unify customer views across channels
- Drive marketing automation: workflows, campaigns, segmentation
- Build and govern attribution and measurement infrastructure
- Partner with eng and data teams on data pipelines and identity
- Evaluate and deploy AI/ML in marketing for personalization
π― Requirements
- 8+ years in marketing tech, ops, or growth engineering
- Deep hands-on with MarTech platforms (SFMC, HubSpot, Marketo) and CDPs
- Experience with data warehouses (Snowflake, BigQuery) and SQL
- Identity resolution and customer data unification expertise
- Regulated/privacy-sensitive marketing infra experience
- SQL proficiency; partner with engineers as a technical peer
- Attribution modeling and marketing analytics (multi-touch, MMM)
- Strong vendor management; negotiate contracts and manage tool portfolio
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