Director of Martech

Added
6 minutes ago
Type
Full time
Salary
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Related skills

hubspot bigquery segment snowflake sql

πŸ“‹ Description

  • Own end-to-end MarTech stack across channels (acquisition, lifecycle, analytics)
  • Lead marketing data strategy: unify customer views across channels
  • Drive marketing automation: workflows, campaigns, segmentation
  • Build and govern attribution and measurement infrastructure
  • Partner with eng and data teams on data pipelines and identity
  • Evaluate and deploy AI/ML in marketing for personalization

🎯 Requirements

  • 8+ years in marketing tech, ops, or growth engineering
  • Deep hands-on with MarTech platforms (SFMC, HubSpot, Marketo) and CDPs
  • Experience with data warehouses (Snowflake, BigQuery) and SQL
  • Identity resolution and customer data unification expertise
  • Regulated/privacy-sensitive marketing infra experience
  • SQL proficiency; partner with engineers as a technical peer
  • Attribution modeling and marketing analytics (multi-touch, MMM)
  • Strong vendor management; negotiate contracts and manage tool portfolio
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