Related skills
hubspot demand generation marketo abm paid media📋 Description
- Define and own B2B GTM strategy for larger SMBs.
- Build a world-class demand engine to drive pipeline.
- Own media spend, demand gen, ABM, and outbound sales.
- Partner with Sales, Product Marketing, and RevOps; build a team.
- Lead a hybrid role from our NYC Headquarters.
🎯 Requirements
- 12-15+ years in B2B marketing, SaaS or PLG.
- 5+ years in senior leadership; GTM across media, ABM, demand gen.
- Proven track record building and scaling high-performing teams.
- Deep expertise in modern B2B channels: media, demand gen, ABM.
- Strong understanding of merchant buyer journeys for SMBs with high ACVs.
- Hands-on with data, martech, and AI tools to execute strategy.
- Data-driven with pipeline forecasting, attribution, and ROI.
- Cross-functional leader with Sales, RevOps, PMM, FP&A, Analytics.
- Bonus: marketing to service providers, agencies, or commerce SMBs.
🎁 Benefits
- Medical plans with 100% covered premiums
- Fertility and adoption benefits
- Supplemental insurance options
- Global Employee Assistance Program
- Retirement with employer match
- Flexible paid time off and parental leave
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