Related skills
salesforce seo marketing analytics b2b marketing google analytics📋 Description
- Lead Growth, Demand Gen, and brand programs; own funnel to pipeline
- Own conference strategy and events; manage budgets, logistics, CRM
- Define brand messaging for payer/provider/employer markets
- Oversee external comms, collateral, PR; manage agencies
- Build and scale marketing team; manage budget and vendors
- Collaborate with stakeholders to translate outcomes into pipeline
🎯 Requirements
- 10+ years B2B marketing; 5+ yrs leading healthcare marketing
- Medicare Advantage, Medicaid, ACA member engagement knowledge
- Knowledge of Risk Adjustment and NCQA/HEDIS programs
- Familiarity with ACO and at-risk provider groups
- Proven success marketing to payers and at-risk providers
- Strong messaging and ROI storytelling for commercial contracts
🎁 Benefits
- Mission-driven; revolutionize cardiovascular care
- Fast-paced and agile; iterate often
- Remote-first; flexibility and autonomy
- Diversity and equal opportunity employer
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