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crm data analytics email marketing klaviyo lifecycle marketing📋 Description
- Own loyalty, lifecycle, and retention strategy across Phoenix and Raven.
- Set the vision and roadmap for loyalty in the patient journey.
- Coordinate across CRM, product, content, and patient experience.
- Lead a senior, strategic function in healthcare context.
🎯 Requirements
- 8+ years in retention, lifecycle, loyalty, CRM, or customer marketing.
- 3+ years in a leadership role.
- Proven loyalty programs or retention leadership in health, wellness, DTC.
- Expert in segmentation, lifecycle frameworks, and LTV economics.
- Familiar with CRM platforms, data infra, experimentation, personalization.
- Strong communication and collaboration across diverse teams.
🎁 Benefits
- Impact and autonomy to shape Phoenix and Raven.
- Collaborative in-office culture in downtown Toronto.
- Competitive pay and comprehensive benefits.
- Wellbeing allowance and flexible time off.
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