Director of Lifecycle Marketing (Patient)

📋 Description

• Own the end-to-end patient lifecycle from welcome to re-engagement.
• Build and run lifecycle campaigns via Iterable and Knock in HIPAA-compliant Freshpaint.
• Design and run rigorous A/B tests with holdouts and clear significance.
• Partner with Engineering and Data to instrument events, trigger logic, and ML-based segmentation.
• Create AI-assisted workflows for content generation, segmentation, and automation.
• Hire and develop a 2–3 person lifecycle team in H2 2026.

🎯 Requirements

• 5+ years in lifecycle/CRM marketing with hands-on Iterable and/or Braze.
• Fluent in Knock or eager to go deep; understand CRM vs notification layer.
• Design A/B tests with hypotheses and holdout groups; explain statistical significance.
• Shipped lifecycle programs with Eng: webhooks, data schemas; proactive logic.
• Active use of AI tools for content, segmentation, or automation; provide a 90-day example.
• Experience in consumer health, consumer subscription, or emotional-journey contexts.
• Comfortable with HIPAA compliance in marketing communications.

🎁 Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement