Director of Lifecycle Marketing

📋 Description

• Set vision and strategy for Change.org's global lifecycle program.
• Build and lead Lifecycle Marketing team across markets.
• Define global brand email goals balancing impact, engagement, retention.
• Develop a 6-month lifecycle strategy: roadmap, experiments, design systems.
• Design and execute automated, personalized lifecycle campaigns.
• Build brand email campaigns that reinforce Change's open, trusted brand.
• Connect journeys and campaigns into end-to-end user experiences.
• Standardize and scale branded email design across 13 markets.
• Govern health of email program: deliverability, reputation, data hygiene.
• Oversee external lifecycle partners for quality and alignment.

🎯 Requirements

• Deep expertise in Brand Marketing and storytelling for lifecycle/CRM.
• Strong strategic mindset; align lifecycle work to organizational goals.
• Lifecycle architecture knowledge: AI-powered segmentation and personalization at scale.
• Technical email operations: automation, segmentation, deliverability; Iterable a plus.
• Cross-functional leadership with Product, Data, Eng, Marketing.
• Lifecycle product development, tooling, and analytics.
• Familiarity with AI and ML; collaborate with ML teams for personalization.
• Experience building multi-channel lifecycle experiences (email, push, SMS).
• Experimentation and optimization to drive engagement and monetization.

🎁 Benefits

• Shape lifecycle strategy for Change.org at global scale.
• Work for a mission-driven, impact-focused platform.
• Diverse and inclusive culture with affinity groups.
• Flexible onboarding and accommodations for candidates with disabilities.
• Collaborative cross-functional work with Product, Data, and Engineering.
• Opportunities for professional development and leadership growth.