Director of Innovation and Product Marketing

Added
16 minutes ago
Type
Full time
Salary
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Related skills

product marketing cross-functional leadership product roadmap innovation portfolio management

πŸ“‹ Description

  • Lead innovation roadmap and renovation strategy for new/existing products.
  • Define product evolution via market trends and customer insights.
  • Manage product lifecycle from concept to launch and ROI.
  • Lead Bobbie Labs as a center of excellence for nutrition.
  • Develop business cases with financial models and ROI analyses.
  • Lead concept validation with VOC studies and prototyping.

🎯 Requirements

  • 8-10+ years in product marketing/innovation in CPG; infant nutrition a plus.
  • 3+ years leading cross-functional teams and direct reports.
  • Proven track record delivering concepts to market via Stage Gate.
  • Experience building product roadmaps balancing innovation with portfolio.
  • Expertise with positioning, competitive analysis, and tools (IRI/Circana, Nielsen, SPINS).
  • Ability to build ROI analyses and financial models.

🎁 Benefits

  • Competitive stock options
  • 401k with employer match
  • Medical, dental, and vision insurance 100% covered for you
  • US-based remote work model
  • Flexible time off (Summer Fridays, half-days on some Fridays)
  • 16 paid holidays plus year-end holiday shutdown
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