Related skills
product marketing cross-functional leadership product roadmap innovation portfolio managementπ Description
- Lead innovation roadmap and renovation strategy for new/existing products.
- Define product evolution via market trends and customer insights.
- Manage product lifecycle from concept to launch and ROI.
- Lead Bobbie Labs as a center of excellence for nutrition.
- Develop business cases with financial models and ROI analyses.
- Lead concept validation with VOC studies and prototyping.
π― Requirements
- 8-10+ years in product marketing/innovation in CPG; infant nutrition a plus.
- 3+ years leading cross-functional teams and direct reports.
- Proven track record delivering concepts to market via Stage Gate.
- Experience building product roadmaps balancing innovation with portfolio.
- Expertise with positioning, competitive analysis, and tools (IRI/Circana, Nielsen, SPINS).
- Ability to build ROI analyses and financial models.
π Benefits
- Competitive stock options
- 401k with employer match
- Medical, dental, and vision insurance 100% covered for you
- US-based remote work model
- Flexible time off (Summer Fridays, half-days on some Fridays)
- 16 paid holidays plus year-end holiday shutdown
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