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data analytics experimentation croπ Description
- Own paid media, creative process, CRO, and influencer strategy as a single growth system.
- Drive efficient customer acquisition by optimizing conversion rate and LTV:CAC.
- Lead creative strategy and testing across ads, funnels, and offers.
- Manage and allocate acquisition budgets with precision, prioritizing high-ROI opportunities.
- Build and operate a disciplined testing roadmap that compounds performance.
- Partner with Brand, Data & Analytics, and E-commerce to align growth and measurement.
π― Requirements
- Demonstrated success driving customer acquisition at scale with paid media.
- Hands-on experience across paid media, CRO, and influencer marketing.
- Proven ability to develop, test, and iterate creatives, offers, funnels.
- Deep comfort with performance data and metrics; data-driven and curious.
- Experience managing meaningful media budgets with short-term and long-term value.
- Comfortable in fast-moving, high-expectation environments.
π Benefits
- Remote-first role with global eligibility.
- Performance bonuses and growth incentives.
- Benefits supporting health, wellness, and goals.
- Direct reporting to the CMO with exposure to senior decision-makers.
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