Related skills
crm ctv programmatic affiliatesπ Description
- Own growth system: North Star metrics, KPIs, weekly tests, backlog.
- Broaden mix: paid social, affiliates, programmatic, influencer, CTV.
- Build the conversion engine: rapid creative testing, landing-page sprints, funnel optimization.
- Resource & vendor orchestration: manage agencies and FTEs; timelines and budgets.
- Compliance & brand guardrails: ensure campaigns meet policies; protect the brand.
- Forecast & accountability: growth model, scenario plans, board reporting.
π― Requirements
- 10+ years in marketing with growth/perf focus
- Experience with CPG, food or retail brands
- Hands-on, can apply frameworks for scale
- Strong analytical skills
- Clear communicator with cross-functional partnership
π Benefits
- Equal Opportunity Employer; inclusive culture
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