Related skills
crm marketing automation braze paid media experimentation frameworks📋 Description
- Define and own the acquisition and lifecycle strategy across the customer journey.
- Translate growth objectives into acquisition targets, lifecycle goals, and investment strategies.
- Own CAC, LTV, payback, conversions, and retention KPIs.
- Lead media planning, buying, and optimization across online and offline channels.
- Lead multi-channel acquisition across paid media, partnerships, SEO/ASO.
- Balance short-term efficiency with long-term brand equity and align Brand with performance.
🎯 Requirements
- 10+ years in acquisition, growth, performance, or lifecycle marketing.
- Proven experience owning acquisition and retention strategies at scale.
- Experience managing large marketing budgets and ROI optimization.
- Hands-on with experimentation frameworks, attribution models, and analytics.
- Deep familiarity with CRM, marketing automation, and lifecycle tools (e.g., Braze).
- Experience leading and scaling teams; Bachelor's degree; MBA a plus.
🎁 Benefits
- Diversity, equity, and inclusion commitment.
- Reasonable accommodations during the hiring process.
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