Develop and execute the annual field marketing plan for events and persona programs.
Own GCPC, the flagship conference; from agenda to speaker curation and ROI.
Oversee a digital webinar program producing 85-100+ sessions yearly.
Lead cross-functional syncs with BD, Demand Gen, and Partner Success.
Own a $1M+ field marketing budget; manage vendors and ROI reporting.

🎯 Requirements

7+ years in field marketing or demand gen; 2+ years in people management.
Balance strategic vision with hands-on execution; set a 12-month roadmap.
Proven field marketing programs in a B2B SaaS environment.
Experience managing six-figure+ event budgets and ROI reporting.
Comfort presenting to senior leaders and building external relationships.
Strong cross-functional partnership with Sales, BD, and Customer Success.

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