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marketing automation ai lifecycle marketing abm multi-channel marketing📋 Description
- Own annual and quarterly demand strategy, budgets, and targets.
- Translate revenue goals into integrated multi-channel programs.
- Lead the demand playbook; drive experimentation and AI personalization.
- Build and develop a high-performing demand-gen team.
- Deliver exec-level visibility into pipeline health and performance.
- Collaborate with Sales, RevOps, PMM and Digital to align priorities.
🎯 Requirements
- 8-10 years in B2B SaaS demand gen or integrated marketing.
- Proven ABM programs from ICP definition to multi-channel plays.
- Experience designing AI workflows to reduce cycle time.
- Strong analytics, forecasting and attribution skills.
- Partner with Sales and RevOps to improve funnel performance.
- Experience leading events, social and email marketing teams.
🎁 Benefits
- Flexible, remote-first working; work anywhere in Canada.
- Flexible time off policy.
- Extended health, vision, and dental benefits.
- Community initiatives and Donate Your Day program.
- Stock options for ownership in Procurify.
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