Director of Demand Generation

📋 Description

• Own Cortex's demand generation strategy end-to-end.
• Build multi-channel campaigns: paid search, social, SEO, content.
• Design rapid experiments to identify high-quality pipeline.
• Partner with Product Marketing to translate messaging for engineers.
• Collaborate with Sales/GTM Ops to optimize lead scoring and routing.
• Manage budget and prove ROI with attribution.

🎯 Requirements

• 7+ years B2B SaaS demand gen; 3+ years leadership or senior IC.
• Proven pipeline generation in developer tools/technical B2B.
• Deep expertise across paid search, paid social, SEO, content, ABM.
• Strong analytics using Google Analytics, Salesforce, and Marketo/HubSpot.
• Data-driven; able to measure ROI across channels.
• Experience selling to CTOs, VPs of Engineering, Platform Engineers.
• Self-starter with bias for action and experimentation.
• Excellent cross-functional collaboration; influence without authority.
• Comfortable in fast-paced startup environment.
• Nice to have: Series B growth startup experience.
• Nice to have: Product-led and sales-led growth experience.
• Nice to have: Developer communities experience (Reddit, HN, dev.to).
• Nice to have: Technical background or engineering workflow knowledge.

🎁 Benefits

• National medical, dental & vision insurance (100% for employees).
• Unlimited PTO & flexible working hours.
• 401k plan.
• Gender-neutral parental leave.
• $1000 yearly Learning & Development stipend.
• $400 monthly perks stipend.
• Pet Insurance.