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crm data analytics gtm marketing automation ai📋 Description
- Own end-to-end customer marketing strategy for expansion and lifecycle.
- Build roadmap of expansion programs and lifecycle journeys.
- Partner with Sales & Revenue Ops to define expansion KPIs linked to revenue.
- Collaborate with CS and Product to align plays with roadmaps.
- Champion AI-first marketing for segmentation, content, and automation.
- Act as player-coach; architect campaigns and lead a small team.
🎯 Requirements
- 7–10+ years in B2B SaaS marketing; 3+ years in lifecycle ownership.
- Proven track record improving NRR, expansion, adoption, renewal.
- Design multi-touch journeys across email, in-app, digital, events with CRM/RevOps.
- Deep understanding of B2B SaaS journeys; cross-functional Marketing/Sales/CS/RevOps.
- Highly analytical and experiment-driven; translate data to actionable programs.
- AI in marketing workflows for content, segmentation, targeting, automation.
🎁 Benefits
- Shared equity to share in company success.
- Health & Wellness: 100% employer-paid medical/dental/vision for you and dependents.
- Financial well-being: 401(k), life/disability insurance, tax-advantaged accounts.
- Family support: Paid parental leave after 6 months; fertility benefits.
- Growth & Development: stipends for learning; internal courses.
- Time Off & Flexibility: Flexible vacation policy and holidays.
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