Related skills
content marketing growth marketing b2b marketing campaign design account-based marketing📋 Description
- Own the expansion pipeline target for CoLab’s customer base
- Partner with AEs, CSMs, and Account Managers to identify expansion opportunities
- Design and execute campaigns to introduce CoLab to new stakeholders in accounts
- Develop compelling offers (events, workshops, webinars, content) for engineering audiences
- Coordinate cross-functional marketing resources to bring campaigns to life
- Build repeatable plays for driving expansion within strategic accounts
🎯 Requirements
- 6+ years in B2B marketing, incl. customer marketing, ABM or growth marketing
- Experience designing campaigns that influence complex buying groups
- Strong track record partnering with Sales and Customer Success teams
- Ability to translate technical topics into compelling marketing narratives
- Systems thinker who can identify repeatable patterns in expansion opportunities
- Excellent project management and stakeholder alignment skills
🎁 Benefits
- Full-time, permanent role with compensation and stock options
- Unlimited PTO
- Extended health benefits and RRSP matching (Canada)
- Employer-sponsored health coverage and 401K matching (US)
- Remote-friendly across North America; hybrid in St. John’s, NL
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