Director of CRM

📋 Description

• Own the full CRM strategy and architecture across user journeys.
• Build an automated engagement system with multi-channel sequencing across Email, Push, SMS, and In-App.
• Partner with Data and Engineering to define the CRM data schema and real-time tracking.
• Scale retention KPIs (Day-30, Day-90) with structured testing across channels.
• Collaborate with Senior PMs and Head of UA to unify acquisition and monetization.

🎯 Requirements

• Deep understanding of CRM data architecture.
• Experience in high-volume B2C engagement with lifecycle complexity.
• Mastery of omnichannel platforms (Braze) including API-triggered campaigns and automated flows.
• Strong analytical skills and ability to turn insights into structural decisions.
• Bonus: Experience building or overhauling a scalable CRM lifecycle engine.

🎁 Benefits

• Equity in Almedia for Berlin-based employees.
• Central Berlin Office for collaboration.
• Transport subsidy.
• Breakfasts and lunches.
• Language learning.
• Urban Sports Club access.