Director, New Products GTM

📋 Description

• Set Circles GTM strategy: thesis, segments, channels, lifecycle, milestones.
• Lead integrated launch with Product, Marketing, Ops; define goals and KPIs.
• Ship hands-on assets: messaging, launch plans, channel experiments, nurture flows.
• Identify and scale high-leverage growth channels with Marketing and Product.
• Integrate community-led programs across funnel and referrals.
• Build member insights engine and hire/lead the team as Circles scales.

🎯 Requirements

• 10+ years GTM/growth/community strategy in consumer marketplace or network products.
• Proven track record building/scaling a new growth motion with playbook creation and cross-functional execution (ambassadors, referrals, events, partnerships).
• Strong community-first instincts; convert energy into measurable growth.
• Excellent strategic and operational chops; set narrative and cadence.
• High cross-functional influence across Product, Marketing, Ops, and Data.
• Comfort with measurement and experimentation; define metrics and interpret data; hustle and ownership.

🎁 Benefits

• Competitive cash compensation and equity
• Comprehensive health benefits
• Flexible time off and 12 paid holidays per year
• 21 credits per year to stay in Kindred homes
• $4,000 annual travel stipend
• Remote-first and remote-flexible work, with opportunities to work from anywhere (SF HQ)