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crm marketing automation braze behavioral science iterable📋 Description
- Own end-to-end member lifecycle strategy across awareness to re-engagement
- Develop omni-channel campaigns (email, push, SMS, in-app) with behavioral science
- Build and optimize automated journeys using CRM platforms (e.g., Braze, Iterable)
- Leverage AI tools to accelerate personalization and segmentation
- Define and track member engagement KPIs; data-driven optimization
- Recruit, develop, and retain a high-performing member marketing team
🎯 Requirements
- 10+ years in marketing with lifecycle/engagement focus (healthcare/benefits preferred)
- Proven team leadership: hire, structure, grow teams, develop talent
- Deep expertise in CRM, marketing automation, segmentation, personalization
- Results driving member acquisition, activation, engagement metrics
- Familiarity with AI-powered marketing tools and emerging tech
- Experience applying behavioral science or motivational frameworks
🎁 Benefits
- Medical/Dental/Vision/Disability/Life Insurance
- High Deductible Health Plan with HSA option
- Flexible Spending Account (FSA)
- Access to coaches and therapists via Modern Health platform
- Flexible Time Off
- Company-wide Collective Pause Days
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