Director, Media Strategy (B2B) (Remote)

📋 Description

• Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $1M+/month in media spend
• Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact
• Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments
• Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality
• Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot

🎯 Requirements

• 7+ years of digital marketing experience with a strong focus on B2B performance strategy
• Proven success leading paid media programs for enterprise or mid-market B2B clients
• Deep understanding of full-funnel marketing and account-based strategies across digital channels
• Experience translating CRM data and sales metrics into actionable media insights
• Skilled in media forecasting, budget allocation, and measurement frameworks (including multi-touch attribution, MMM, and incrementality testing)
• Comfortable presenting strategy, performance insights, and executive updates to CMOs, VPs of Marketing, and revenue leaders

🎁 Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space and entrepreneurial opportunities within the Monks network