Director, Media Strategy (B2B)

📋 Description

• Lead strategy and client comms for 2–3 enterprise B2B accounts ($1M+/mo media).
• Own client growth, retention, and roadmap focused on pipeline and revenue.
• Architect media plans across paid search, LinkedIn, programmatic, YouTube, ABM.
• Translate objectives into paid media strategies by buying stages, personas, accounts.
• Guide media forecasting, annual planning, and reporting with funnel attribution and lead quality.
• Collaborate with data/CRM teams to optimize MQLs, SAOs, and revenue using Salesforce and HubSpot.

🎯 Requirements

• 7+ years in digital marketing with a strong B2B performance focus.
• Proven success leading paid media for enterprise/mid-market B2B clients.
• Deep understanding of full-funnel and ABM strategies across digital channels.
• Experience translating CRM data and sales metrics into actionable media insights.
• Skilled in media forecasting, budget allocation, and measurement frameworks (multi-touch attribution, MMM, incrementality).
• Comfortable presenting strategy and updates to CMOs, VPs, and revenue leaders.

🎁 Benefits

• Excellent medical, dental, and vision coverage.
• Generous PTO and 15 holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with well-being focus.
• Career growth and entrepreneurial opportunities.