Related skills
email marketing marketing automation webinars lifecycle marketing abm📋 Description
- Design and operate always-on ICP programs across new logos, pipeline, and expansion.
- Build multi-touch campaigns to boost engagement within priority accounts.
- Develop scalable frameworks to drive consistent pipeline from high-value targets.
- Own lifecycle strategy including nurture, re-engagement, and pipeline acceleration.
- Build and optimize email and webinar programs as core engagement channels.
- Ensure programs integrate with SDR/Sales follow-up to drive meetings.
🎯 Requirements
- 8+ years in demand gen, ABM, or growth marketing (B2B SaaS).
- Proven track record delivering programs that generate pipeline and impact.
- Deep ABM, lifecycle marketing, email, webinars, and Qualified.
- Strong inbound/outbound workflows, sales cycles, and pipeline mechanics.
- Experience in cybersecurity and enterprise B2B buying with multi-stakeholder engagement.
- Analytical mindset with funnel metrics, conversion, attribution.
🎁 Benefits
- Well-being and learning stipends.
- Flexible work options.
- Dedicated time off.
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