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saas lifecycle marketing abm demand gen abx📋 Description
- Own end-to-end strategy for integrated marketing programs across the lifecycle.
- Design buyer-need-based, product-based programs and ABX/ABM initiatives.
- Lead lifecycle and nurture-based programs and define goals, audiences, messaging.
- Build repeatable, scalable program blueprints for NA and international regions.
- Lead and coach a team of Program Managers.
- Partner with Sales, Product Marketing, Demand Gen, Field Marketing, Channel Marketing on execution.
🎯 Requirements
- 10+ years in B2B marketing, 5+ years in leadership.
- Deep expertise in integrated SaaS campaign/program strategy.
- Designing customer-centric, multi-channel programs tied to pipeline.
- Strong ABX/ABM strategy and lifecycle marketing.
- Excellent strategic thinking and storytelling; translate insights into direction.
- Collaborative leader with cross-functional influence.
- Data-driven, analytical with focus on performance.
🎁 Benefits
- Competitive salaries and a meaningful bonus program.
- Comprehensive health insurance and retirement matching.
- Life insurance and employee assistance program.
- Time off plans and paid company holidays.
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