Related skills
marketing operations salesforce revenue operations marketing automation data standards📋 Description
- Design and oversee the marketing operations strategy aligned to revenue and demand priorities
- Establish campaign governance, planning cadence, and execution standards
- Design scalable lifecycle processes across demand, field, and customer marketing
- Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization
- Collaborate with Sales Technology, RevOps, and Data to shape the martech roadmap
- Translate strategic initiatives into operational and platform requirements for marketing transformation
🎯 Requirements
- 15+ years in Marketing or Revenue Operations in SaaS environment
- Experience building and scaling marketing operating models in growth stage companies
- Proven experience influencing cross functional strategy and roadmaps
- Strong understanding of funnel management, lifecycle design, and attribution
- Experience supporting planning, forecasting, and pipeline strategy
- Expertise in lead scoring, ABM architecture, and performance measurement
- Experience leading teams and driving operational transformation
- Familiarity with Salesforce, marketing automation, intent platforms (6sense), and BI tools
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