Director, Marketing Operations

📋 Description

• Own end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression.
• Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple GTM models.
• Serve as the strategic owner of the marketing automation platform and its core integrations, including Salesforce and web systems.
• Proactively monitor funnel performance, diagnose issues, and implement system or process improvements.
• Embed AI and automation into core workflows such as scoring, routing, enrichment, forecasting, and anomaly detection.
• Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation.

🎯 Requirements

• 15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations, with experience supporting both enterprise sales-led and product-led growth models for Marketing.
• Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks (Salesforce, Hubspot, Leandata, 6Sense).
• Proven experience architecting and scaling lead, account, and PQL lifecycle management processes in complex GTM environments.
• Hands-on experience leveraging AI and automation - you’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast.
• Strong understanding of enterprise sales requirements (e.g., account-based marketing, routing, SLA management) alongside PLG concepts (e.g., in-product signals, PQLs, lifecycle triggers).
• Strong understanding of ad tech and web stacks (e.g DSPs, CDPs, tag management, Consent, CRO) and how they connect to marketing automation and CRM systems.

🎁 Benefits

• Base pay range: $176,000–$264,000 USD
• Annual bonus and variable compensation
• Equity and sign-on payments
• Comprehensive health, welfare, wellbeing benefits
• Salary discussion with recruiter for location