Related skills
data visualization google analytics data warehousing kpis attribution📋 Description
- Develop a marketing measurement strategy aligned with business objectives.
- Establish KPIs and metrics for campaigns and programs.
- Maintain a standardized measurement framework and reporting methodology.
- Provide strategic guidance on measurement best practices.
- Collaborate with analysts to ensure consistent methodologies.
- Translate data into actionable insights for optimization.
🎯 Requirements
- Bachelor's degree in marketing, business, statistics, or related; Master's preferred.
- 7-10 years in marketing measurement, analytics, or related field.
- Proven track record of successful measurement strategies.
- Deep understanding of marketing metrics, KPIs, and attribution models.
- Strong analytical and problem-solving skills; translate data into insights.
- Excellent communication and presentation skills.
- Proficiency in Google Analytics, Adobe Analytics, and data visualization tools.
- Strong data warehousing and data structures knowledge.
- Ability to work in a fast-paced environment; leadership to influence.
🎁 Benefits
- Pay range: $149,000 - $238,000 USD.
- Total rewards include benefits and equity where eligible.
- Hybrid work model with in-person collaboration.
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