Own marketing analytics and attribution across enterprise B2B journeys.
Define marketing's contribution to revenue; influence budgets and GTM strategy.
Lead a marketing analytics team; set standards and career development.
Partner on GTM planning, ICP prioritization, and campaign investment decisions.
Own executive marketing reporting to CMO/CFO/Board; translate data into value.
Build and maintain marketing data infrastructure with Salesforce, Marketo, paid channels, and intent platforms.

🎯 Requirements

10+ years in Enterprise B2B analytics; 3+ years in people leadership.
Experience with ABM and complex enterprise GTM motions.
Deep expertise in B2B attribution modeling; revenue impact focus.
Strong command of marketing’s role in the revenue engine; align with Sales/Finance.
Proficiency with Salesforce, Marketo/HubSpot, BI tools, and data warehousing.
Strong SQL; work with warehouse data for model validation and ad hoc analysis.

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