Director, Marketing Analytics

Added
6 hours ago
Type
Full time
Salary
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Related skills

looker salesforce r sql python

πŸ“‹ Description

  • Bridge growth strategy with a data stack; define measurement frameworks.
  • Lead analysts to turn data into insights that optimize marketing spend.
  • Architect attribution (MTA) and MMM to evaluate channel impact.
  • Build churn propensity models, lead scoring, and forecasting for automation.
  • Champion testing and experimentation for incrementality.
  • Create automated executive dashboards and real-time KPI reporting.

🎯 Requirements

  • Experience: 10+ years in Marketing Analytics, BI, or Data Science; β‰₯3 years in leadership.
  • SQL and Python/R for data manipulation.
  • Visualization: Tableau, Looker, or Power BI.
  • GA4, Google Tag Manager, and CRM data (Salesforce/HubSpot).
  • Stats and experimental design (A/B testing, regression, significance).
  • SaaS/B2B marketing analytics; strong communication; fluent English.

🎁 Benefits

  • Work from anywhere
  • Flexible paid time off
  • Flexible working hours
  • 16 weeks paid parental leave
  • Stock options
  • Learning budget
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