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salesforce content strategy paid search abm linkedin adsπ Description
- Lead brand and demand marketing initiatives for MERGE.
- Oversee health marketing campaigns and partnerships in Health vertical.
- Develop and execute strategic brand growth plans with the CMO.
- Create and implement comprehensive health demand generation plans.
- Lead trade shows, events, PR and earned media for Health vertical.
- Drive digital optimization: LinkedIn ads and paid search for Health.
π― Requirements
- 8-10 years of brand/demand marketing leadership.
- Bachelor's degree preferred or equivalent experience.
- Deep knowledge of ad industry in Health verticals.
- Excellent communication, interpersonal, and presentation skills.
- Proven ability to coordinate with multiple stakeholders.
- Experience with ABM and Salesforce attribution.
π Benefits
- Medical, dental, vision, life insurance.
- 401K with employer match.
- Lifestyle Spending Account.
- Employer-paid life and disability insurance.
- Flexible time off and holidays.
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