Related skills
braze sfmc iterable customer.io📋 Description
- Design and deploy evergreen journeys and campaigns.
- Own journey architecture, content strategy, and segmentation.
- Collaborate with product teams on messaging and delivery.
- Monitor live journeys; run experiments and optimize.
- Ensure QA and governance of all customer communications.
- Embed with cross-functional product teams; govern lifecycle.
🎯 Requirements
- Experience designing journeys at scale in CRM (Iterable, Braze, Customer.io, SFMC)
- Strong messaging instincts for value props, sequencing, and tone
- Segmentation fluency: customer states and behaviors
- Experimentation mindset; design tests and iterate
- Systems thinker; journeys fit a broader lifecycle
- Fintech, banking, or high-consideration products asset
🎁 Benefits
- Equity participation for select roles
- In-person collaboration across Calgary, Winnipeg, Toronto
- Inclusive, growth-oriented culture
- Opportunity to impact fintech products
- Equal opportunity employer
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