Related skills
analytics performance marketing email lifecycle marketing paid media📋 Description
- Own end-to-end performance and lifecycle strategy across paid and owned channels.
- Define acquisition, retention, frequency, and LTV goals with Marketing and Analytics.
- Ensure paid and owned channels form a seamless customer journey.
- Lead lifecycle channels: email, SMS, push, in-app, loyalty.
- Build and mentor a high-performing performance marketing team.
- Align marketing with brand through Brand/Creative collaboration.
🎯 Requirements
- 8–12+ years in performance and/or lifecycle marketing.
- Experience owning paid media strategy and budgets.
- Full-funnel marketing and customer journey optimization.
- Experience managing agencies and cross-functional partners.
- Data-driven with comfort interpreting metrics and tradeoffs.
- Strong leadership, communication, and influence skills.
🎁 Benefits
- Leadership role shaping brand identity and culture.
- Opportunity to build and scale a team.
- Competitive salary, bonus, benefits, equity.
- Four-day work week; Fridays off.
- Free cookies, swag, and more.
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