Director, Lifecycle & Customer Journey

📋 Description

• Define and articulate the strategic vision for the end-to-end Pro journey.
• Oversee AI-first programs with Sales/Product to nurture early enrollment.
• Design and execute multi-channel onboarding experiences.
• Partner with Sales/Success to drive LTV via automated upsell and retention.
• Lead segment-specific growth strategies for priority customers.
• Collaborate with MarTech to build AI-driven multi-channel tools.

🎯 Requirements

• 7–12+ years of growth marketing, lifecycle marketing, or CRM in SaaS/marketplace.
• Proven track record of owning conversion, retention, or LTV metrics.
• Omni-channel fluency across email, SMS, in-app, push, and chat (Braze, HubSpot, Salesforce).
• Experience leading high-performing marketing teams.
• Strong analytical orientation from customer insight to execution briefs.
• Bachelor's degree or equivalent work experience.

🎁 Benefits

• Generous benefits package: medical, dental, vision, life, disability, and 401(k).
• Paid holidays and flexible, take-it-as-you-need-it paid time off.
• Equity in a rapidly growing startup backed by top-tier VCs.
• Monthly tech reimbursements.
• A culture built on innovation that values big ideas, no matter where they come from.