Director, International Commercialization Strategy

📋 Description

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• Develop an integrated monetization strategy for International markets.
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• Build market-specific playbooks for product readiness and GTM decisions.
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• Model TAM, ARPU sensitivity and unit economics with Finance to inform investments.
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• Act as the primary commercial strategy partner to the GM of International.
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• Collaborate across product, growth, marketing, partnerships, and Finance.
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• Define KPI framework and operating cadence for International performance.
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Cross-Functional Commercial Partnership

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• Partner with and influence the GM of International; sharpen priorities and investments.
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• Collaborate across product, growth, marketing, partnerships, and Finance to embed commercial logic.
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• Partner with Ads and Devices OGs to bring the Life360 stack to International markets.
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Performance Management and KPI Architecture

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• Define the KPI framework for international commercial performance.
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• Establish an operating cadence with dashboards and business reviews.
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• Track ROI and post-mortems when investments underperform.
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Executive Communication and Influence

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• Partner with the CRO and executive team on international strategy and alignment.
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• Operate with influence across a matrixed organization to rally for a shared vision.
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What We’re Looking For

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• High-growth consumer apps or consumer technology experience.
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• Ownership of pricing and monetization, including non-US models.
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• Strong financial analytics with advanced models (LTV, CAC, TAM, elasticity).
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• Deep cross-functional partnering with Product, Product Marketing, Finance, Growth, and Engineering.
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• Exceptional first-principles thinker who synthesizes incomplete data.
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• Operator mindset: long-range strategy to near-term performance.
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• Executive communication skills with senior leadership.
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• Experience with consumer mobile apps at scale is a strong plus.
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• Exposure to subscriptions, partnerships, and alternative monetization models is a plus.
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Our Benefits

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• Competitive pay and benefits.
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• Medical, dental, vision, life and disability insurance (US).
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• 401(k) with company matching in the US; RRSP with DPSP plan for Canadian employees.
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• Employee Assistance Program for mental wellness.
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• Flexible PTO and 12 company-wide days off.
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• Equipment, tools, and reimbursements for a productive remote environment.
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• Free Life360 Platinum Membership and Tile products.
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