Director, Integrated Demand Programs

Added
less than a minute ago
Type
Full time
Salary
Salary not provided

Related skills

hubspot salesforce ai marketo abm

πŸ“‹ Description

  • Own global or regional integrated demand campaigns (AI, cloud, industry solutions)
  • Build persona-based, multi-channel programs across paid, owned, earned
  • Align programs to the full funnel: awareness β†’ pipeline β†’ revenue
  • Own content strategy across the buyer journey and formats (email, landing pages, video)
  • Translate business goals into data-driven growth strategies
  • Own pipeline targets and marketing-sourced/influenced revenue

🎯 Requirements

  • 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
  • Proven experience leading global, multi-channel demand programs
  • Experience marketing AI/ML-based products or platforms
  • Hands-on experience leveraging AI in marketing workflows
  • ABM, marketing automation (Marketo, Eloqua, HubSpot), CRM (Salesforce)
  • Experience partnering with enterprise sales and driving pipeline/revenue impact

🎁 Benefits

  • Own meaningful business impact: influence pipeline and growth for AI portfolio
  • Lead in a category-defining space: shape how AI and agentic AI go-to-market
  • Operate at scale: drive global programs with reach of a leading B2B SaaS org
  • Transform how marketing works: apply AI and agentic AI to marketing execution
  • Partner with top talent: collaborate with Product, Sales, and Marketing
  • Grow leadership footprint: high visibility with senior leadership and impact on strategy
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