Own demand generation engine for enterprise lenders.
Plan, execute, optimize acquisition channels (SEO/GEO, SEM, paid social, events).
Lead and scale ABM to generate pipeline from key accounts; align with sales.
Drive campaigns from audience to revenue using 6sense, Demandbase, HubSpot, Pardot.
Accountable for pipeline, CAC, ROI; report to leadership.
Partner with sales to align ICPs, messaging, and campaign performance.

🎯 Requirements

5-7 years of hands-on demand generation / performance marketing in B2B SaaS.
Proven inbound-led pipeline at scale with tight budgets and ROI expectations.
Experience optimizing SEO/GEO, SEM, paid social (LinkedIn) and funnels.
Strong analytics and attribution; know what matters.
Experience with marketing automation and Salesforce/Pardot.
Scrappy, owner mindset; able to work cross-functionally.

🎁 Benefits

Meaningful equity
Comprehensive health coverage (medical, dental, vision)
Flexible work hours
Vacation time

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