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salesforce seo demand generation saas croπ Description
- Lead and develop a demand gen team; identify skill gaps and create development plans.
- Set performance expectations and foster accountability, experimentation, and improvement.
- Own demand generation strategy across the full buyer journey for SMB, mid-market, and enterprise.
- Own 100% of marketing-sourced pipeline and pipeline targets.
- Scale multi-channel campaigns across paid search, paid social, display, email, webinars.
- Manage budget and pacing; collaborate with paid media agencies.
π― Requirements
- 7β10+ years in B2B demand gen; at least 3 years leading teams.
- Experience across SMB, mid-market, and enterprise segments.
- Proven track record owning marketing-sourced pipeline in scaled SaaS (75M+ ARR).
- Strong analytical mindset; interpret data and build actionable plans.
- Deep experience with digital advertising, SEO/AEO, CRO, and optimization.
- Hands-on with Salesforce, Pardot/Marketo, attribution, 6sense, Google Analytics.
π Benefits
- Remote first work environment
- Health, Dental, Vision, Life and Disability Insurance options available day one.
- 401K - with match and immediately vested.
- 17 company holidays, 2 floating holidays plus PTO
- Internal Advancement Opportunities
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