Related skills
media planning offline marketing attribution mmm incrementality📋 Description
- Set the long-term vision and roadmap for TV & Offline as growth drivers.
- Own and optimize an eight-to-nine figure TV & Offline portfolio; CAC/LTV focus.
- Build integrated full-funnel media plans across TV, audio, direct mail.
- Apply MMM outputs and budget allocations into offline planning.
- Lead and develop an offline media team; partner with agency and Analytics.
- Influence senior leadership with data-backed storytelling on strategy.
🎯 Requirements
- 12+ years marketing/media, with TV & Offline focus.
- 4+ years in-house at a scaled consumer brand.
- Managed multi-million to nine-figure media portfolios with CAC/LTV responsibility.
- Strong MMM, incrementality testing, and attribution experience.
- Experience building portfolio-level annual/quarterly plans and reallocations.
- Excellent executive presence; translate data into decisions for C-suite.
🎁 Benefits
- Hybrid in-office schedule plus remote options.
- Health, dental, vision, life, disability; 401k match.
- Generous vacation policy and company-wide paid time off.
- Wellness stipend and 1% time off for community organizations.
- Paid parental leave: 24 weeks birthing, 12 weeks non-birthing.
- Maven family planning with $15k lifetime reimbursement.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!