Director, Growth Marketing (TV & Offline Media)

📋 Description

• Define and lead TV & Offline media strategy and investment planning.
• Own a multi-million to nine-figure media portfolio; CAC/LTV focus.
• Build integrated full-funnel plans across TV, audio, direct mail.
• Apply MMM outputs and incrementality to offline planning.
• Lead and develop the offline media team; manage agencies and partners.
• Align planning across Brand, Growth, Analytics, and Finance; unified system.

🎯 Requirements

• 12+ years in marketing/media with TV & Offline; 4+ years in-house.
• Managed multi-million to nine-figure media portfolios; CAC/LTV.
• Strong media mix and measurement: MMM, incrementality, attribution.
• Portfolio planning: annual/quarterly, scenario modeling, reallocations.
• Executive presence; translate data into decisions for VP/CMO/CFO.
• Led high-performing teams; coordinated agencies around a unified strategy.
• Comfort in fast-moving, imperfect data with competing priorities.

🎁 Benefits

• In-office policy: 4 days in, Friday remote.
• Backup care: child/elder/pet; subsidized commuter benefits.
• 401k match; medical, dental, vision, life, and disability.
• Generous vacation and company-wide paid days off.
• 1% time off for community organizations.
• Annual wellness stipend for eligible expenses.
• Paid parental leave: up to 24 weeks birthing, 12 weeks non-birthing.
• Maven access with $15k lifetime fertility reimbursement.