Related skills
looker data analysis excel agency management creative testing📋 Description
- Own end-to-end TV media buying for Linear and Streaming TV.
- Manage budgets, pacing, targeting, scheduling, and post-buys analysis.
- Optimize TV spend across markets to improve efficiency and impact.
- Collaborate with Data, Product, Engineering, and CRM for measurement and data quality.
- Establish a rigorous TV experimentation roadmap with hypotheses and learnings.
- Lead and grow the Growth Marketing Manager and team performance.
🎯 Requirements
- 6+ years in TV media buying at a growth company, startup, or agency.
- People management with a track record of high-performing teams.
- Strong analytics: CAC, ROAS, LTV to CAC, and blended performance.
- Translate data and experiments into clear strategy and execution.
- Experience owning agency relationships and coordinating partners.
- Holistic view of the marketing funnel; adaptive to channels.
- Advanced Excel; Looker or similar analytics tools a plus.
🎁 Benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Unlimited PTO
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