Related skills
salesforce seo marketo cro pardotπ Description
- Lead demand gen team; build development plans and accountability.
- Own full-funnel demand gen strategy; hit pipeline targets.
- Scale multi-channel campaigns: paid search, social, email, webinars.
- Manage budget and agency partnerships; optimize spend.
- Own SEO, AEO, and CRO; drive organic growth and conversions.
- Align Sales & Marketing; define lead criteria and handoffs.
π― Requirements
- 7β10+ years in B2B demand generation; 3+ in people leadership.
- Experience across SMB, mid-market, enterprise; varied sales cycles.
- Proven pipeline ownership in scaled SaaS ($75M+ ARR).
- Strong analytics; translate data into action plans.
- Expertise in paid media, SEO/AEO, CRO, and channel optimization.
- Hands-on with Salesforce, Pardot/Marketo, GA, and ad platforms.
π Benefits
- Remote first work environment
- Comprehensive health, dental, vision, life, disability from day one
- 401K with company match, immediately vested
- 17 holidays, 2 floating holidays, generous PTO
- Internal advancement opportunities
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