Director, Growth Marketing

📋 Description

• Own growth metrics: CAC, pipeline, activation, and revenue contribution.
• Lead and develop a team of 4-5 growth marketers across paid, organic, lifecycle, web, and events.
• Set acquisition strategy across paid, partnerships, events, webinars, direct mail, organic, and self-serve.
• Drive ACV expansion via customer marketing with cross-sell and lifecycle programs.
• Build scalable systems with GTM Engineering for automation and real-time reporting.
• Run the AI playbook: define LLM/automation use and ship workflows.

🎯 Requirements

• 8+ years in growth, performance, or demand generation in B2B SaaS; 3+ years leading a team.
• Track record hiring and developing marketers; strong performance management.
• Experience managing a $2M+ annual budget across paid, lifecycle, web, and emerging channels.
• Proven ability to drive CAC and pipeline targets quarter over quarter.
• Experience with high-velocity, low-ACV motion and traditional MM SaaS, with playbooks for both.
• Hands-on ability with Google Ads QBRs, tracking debugging, and landing page concepts.
• Comfort coding or building automations: Python, SQL, Zapier, LLM workflows.
• Strong analytical skills; dashboards, attribution, and revenue correlation.

🎁 Benefits

• Opportunity to own growth impact and continuously learn.
• Challenging, fast-moving industry with meaningful problems.
• Hybrid/remote-friendly culture with offices in Saskatoon and Toronto; 90 Day Shift option.
• Equity in a Series C VC-backed SaaS company.
• Health, dental, lifestyle spending accounts, parental leave.
• Flexible vacation policy and supportive career growth.