Related skills
demand-investment regional-activationπ Description
- Build and own global GTM strategy for Core Games.
- Translate global playbooks into scalable regional campaigns.
- Design campaigns as systems across lifecycle with regional nuance.
- Own demand investment strategy and KPI framework across regions.
- Align Franchise, Regional, and cross-functional teams to GTM plans.
- Drive measurement and optimization across lifecycle.
π― Requirements
- 10+ years in integrated or global marketing roles.
- 5+ years leading global teams (incl. emerging markets like MENA).
- Experience owning large-scale multi-region campaigns.
- Experience managing integrated investment approaches.
- Strong analytical and performance optimization skills.
- Proven ability to lead in complex matrixed organizations.
π Benefits
- Bonus and/or equity awards may be offered.
- Medical, financial, and other benefits provided.
- Equal opportunity employer; accommodations available.
- Details on compensation and benefits provided with offer.
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