Related skills
crm pipeline abm roi attribution📋 Description
- Own field marketing strategy aligned to revenue targets and pipeline.
- Design integrated field programs: trade shows, dinners, activations.
- Orchestrate Sales, BDRs, Partnerships, and Marketing around each event.
- Establish clear RACI, playbooks, and performance standards.
- Own event operating model: CRM hygiene, meetings, attribution, ROI.
- Coordinate with demand gen and BDRs to extend event impact.
🎯 Requirements
- 8–12 years of B2B marketing with field marketing/events focus.
- Proven pipeline ownership with data-driven results.
- Experience with ABM, named accounts, vertical markets.
- Cross-functional leader across Sales, BDRs, and Partnerships.
- Data-driven with attribution models and ROI metrics.
- Able to mix strategic planning with hands-on event setup.
🎁 Benefits
- Remote-first culture with flexible hours.
- Competitive salaries with equity.
- Comprehensive health coverage and unlimited PTO.
- 401K and generous maternity/paternity leave.
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