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b2b marketing abm field marketing playbooks executive marketing📋 Description
- Own global executive engagement strategy for VP and C-Suite
- Define messaging and positioning for executive personas
- Lead executive programs, CABs, and flagship events
- Partner with sales, ABM, events, PMM, Demand, and PR on programs
- Build scalable executive programs and playbooks
- Drive pipeline and revenue impact from executive initiatives
🎯 Requirements
- 10+ years in B2B marketing, including executive marketing, events, ABM
- Deal- and account-centric mindset for complex enterprise deals
- Proven builder of executive programs and playbooks
- Data-driven with KPI definition and measurement
- Cross-functional leader across Sales, ABM, Events, PMM, Demand, PR
- AI-curious with interest in AI infrastructure narratives
🎁 Benefits
- Medical, dental, and vision coverage
- 401(k) with match; ESPP
- Tuition reimbursement and mental health benefits
- Parental leave and family-forming support
- Flexible PTO and FSA/HSA options
- Catered lunches and casual, collaborative culture
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