Director, Email Growth & App Acquisition

📋 Description

• Define and lead lifecycle marketing across email, push, and in-app channels.
• Own app acquisition strategy and scalable channels for high-quality installs.
• Analyze campaign data to identify trends and optimize programs.
• Build segmentation and personalization to boost retention and re-engagement.
• Lead and develop a team; coach and grow talent.
• Collaborate with creative, brand, and performance teams to align with goals.

🎯 Requirements

• 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing.
• Proven track record managing high-performing engagement and acquisition programs at scale.
• Deep expertise in CRM channels including email and push notifications.
• Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing.
• Experience owning paid acquisition and re-engagement campaigns across major digital platforms.
• Data-informed decision-making; comfortable analyzing metrics and running experiments.

🎁 Benefits

• Work from almost anywhere for up to 20 days/year.
• Mental health support: SpringHealth therapy and HeadSpace.
• No meeting Fridays.
• Generous vacation and time off, including birthdays.
• Development dollars, leadership development, and on-demand e-learnings.