Director, Email Growth & App Acquisition

📋 Description

• Define and lead lifecycle marketing across email, push, in-app, and owned channels.
• Own the app acquisition strategy; scale channels for high-quality installs and engagement.
• Analyze campaign data to identify trends and optimize; collaborate with product, engineering, and brand.
• Build, test, and refine segmentation and personalization to boost retention.
• Manage and develop a team; coach and grow talent.
• Partner with creative, brand, and performance teams to align with goals.

🎯 Requirements

• 8+ years of experience in growth marketing, CRM, lifecycle marketing, or mobile app marketing.
• Proven track record managing high-performing engagement and acquisition programs at scale.
• Deep expertise in CRM channels including email and push notifications.
• Strong understanding of mobile app ecosystems, app growth strategy, and performance marketing.
• Experience owning paid acquisition and re-engagement campaigns across major digital platforms.
• Experience with Braze/Iterable/Leanplum/Airship and tools like Adjust/AppsFlyer/Branch.

🎁 Benefits

• Work from (almost) anywhere for up to 20 days per year.
• Company-paid therapy sessions through SpringHealth.
• Company-paid HeadSpace subscription.
• No meeting Fridays.
• Paid parental leave.
• Generous vacation + time off for your birthday.