Related skills
branding sales enablement digital marketing abm market intelligence📋 Description
- Lead GTM for new products and indications with integrated campaigns.
- Build digital campaigns to drive system, HCP, and patient acquisition.
- Develop cross-channel collateral and sales enablement for faster sales cycle.
- Ensure consistent brand voice across physician and patient touchpoints.
- Monitor market intelligence to refine positioning against competitors.
- Manage external agencies for high-ROI campaigns within budget.
🎯 Requirements
- Bachelor’s degree in business, life sciences, or related field.
- 10+ years in marketing; at least 5 years in downstream/commercial marketing in molecular diagnostics/biotech/medical devices.
- Translate dense clinical data (Sensitivity, Specificity, NPV) into physician-friendly narrative (30 seconds).
- Drive cross-functional alignment across Sales, Medical Affairs, and Product Management.
- Data-driven decision making; measure conversion rates, CAC, and physician engagement.
- Experience launching PCP-focused diagnostic test is a significant plus.
🎁 Benefits
- Equity, cash bonuses, and comprehensive medical and financial benefits.
- Remote or hybrid/onsite work with minimal travel.
- Equal opportunity employer; commitment to diversity.
- Career page with additional company information.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!