Director, Digital Strategy

📋 Description

• Own global website strategy as a customer-centric growth engine driving business goals.
• Act as executive owner of the website experience; set vision, priorities, and metrics.
• Serve as primary liaison across Marketing, Sales, IT, Product, Analytics for alignment.
• Establish intake, tiering, governance to focus on high-value work.
• Lead prioritization across initiatives, balancing speed, scale, and value.
• Own end-to-end website UX; responsible for usability, engagement, conversion, and satisfaction.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 10+ years leading demand gen, growth, and optimization in marketing/digital teams.
• Strong UX, conversion optimization, and performance measurement.
• Experience running structured experiments and data-driven decisions.
• Cross-functional collaboration with marketing, product, IT, analytics, and creative.
• CMS platforms (Adobe Experience Manager), GA4, Clarity, GSC, Conductor, Optimizely.

🎁 Benefits

• Generous paid time off in first year.
• Up to 16 weeks paid parental leave after one year.
• Paid sick time to care for yourself or family members.
• Education assistance and extensive training resources.
• Do Good Program: volunteer days and donation matching.
• Competitive 401k with company matching.