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crm hubspot analytics seo sem📋 Description
- Develop and evolve an integrated digital strategy aligned to pipeline and revenue goals
- Translate company priorities into clear digital channel plans
- Define KPIs across web, paid, organic and AI-powered search
- Deliver executive-ready performance reporting and insights
- Lead hands-on digital channel execution across AI-powered search, SEO, paid media and optimization
- Own website strategy and optimization; ensure the site functions as a demand-generation engine
🎯 Requirements
- 8+ years of B2B digital marketing experience
- Experience in infrastructure, data center, cloud, network or complex technology environments preferred
- Strong expertise in AEO, SEO, SEM, paid social, website optimization and analytics
- Experience working with marketing automation and CRM systems
- Knowledge of Canada privacy laws, email compliance, SPAM and Quebec regulatory requirements
- In-depth knowledge of WCAG & AODA compliance for web design
- BA or BS degree or equivalent experience
- Data-driven and commercially focused
🎁 Benefits
- Medical, dental, and vision insurance
- Company paid Life Insurance
- Health Savings Account
- Accrued Vacation
- Company paid holidays
- 401k Retirement Plan with employer match
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