Director, Digital Marketing

📋 Description

• Own and evolve paid digital marketing across Meta, TikTok, Google, and emerging channels.
• Lead relationships with paid media agencies and optimize CAC, ROAS, and MER.
• Lead full-funnel media planning across prospecting, retargeting, and campaign amplification.
• Build audience targeting strategies to improve acquisition efficiency.
• Develop integrated digital growth strategies to hit revenue targets and launches.
• Partner cross-functionally to ensure cohesive campaign execution and alignment with brand.

🎯 Requirements

• Proven leadership in digital marketing and customer acquisition for a DTC/retail brand.
• Deep expertise across paid social, paid search, media buying, and performance.
• Strong attribution, analytics, and CAC metrics; hands-on with Meta, Google, TikTok, Pinterest.
• Track record of scaling revenue and customer growth via data-driven strategies.
• Experience managing agencies, freelancers, or external marketing partners.
• Strong analytical mindset; translate data into actionable insights; highly organized with a builder mentality.

🎁 Benefits

• 3 weeks of paid vacation per year
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual product allowance
• $400 home office setup allowance